If recent reports are to be believed, the iPhone 8 isn’t selling as well as many would have expected. Some suggest it’s due to the fact that many customers are simply waiting for the iPhone X to arrive. They’d rather spend their money on Apple’s brand new flagship than the iPhone 8. According to a new report, Apple has now decided to cut iPhone 8 production orders by half.
A report out of Taiwan today claims that Apple is cutting its production orders for the iPhone 8 and iPhone 8 Plus by as much as 50 percent for the month of November and December. If the report is accurate, then this is going to be the earliest production cut in the history of the iPhone.
The report seems to be convincing enough as Reuters points out that it might have caused a 1.5 percent drop in Apple’s share price in pre-market trading. After all, a production cut this early isn’t something we see from Apple every year.
Reports about low demand for the iPhone 8 were backed up by the fact that lines were shorter outside stores. Typically, lines outside Apple’s retail stores on the launch day of a new iPhone can span several blocks. That wasn’t witnessed this year in most locations for the iPhone 8.
It’s commonly believed that iPhone fans are just waiting for the iPhone X. That could present another challenge for Apple. It’s reportedly struggling with iPhone X production and the new flagship is expected to be in very limited supply at launch.
As always, Apple has refrained from commenting on supply chain gossip.