Just like many home appliances companies, GE is no stranger to creating smart home products. The company has been putting out its C by GE smart light bulbs for a while now, and now it looks like GE has finally decided to launch a hub for them in the form of the C-Reach (via The Verge).

Just like their C by GE bulbs which are pretty affordable, the C-Reach isn’t particularly expensive either at $50. This is a hub that helps to connect its bulbs to your home/office’s WiFi so that they can be controlled remotely or through other gadgets like Amazon’s Alexa or Google Assistant.

According to Jeff Patton, GM Connected Home Product Management, GE Lighting, “Using voice to control lighting unlocks an entire new world of opportunities for consumers. Sitting on the couch hoping for a cozy experience for your favorite movie? Ask Alexa to dim the lights without getting up. Snuggled in bed with a book? Ask the Google Assistant to turn the lights off once you start to drift off. Away from home? Control lights remotely on the C by GE app. There are countless possibilities to add additional conveniences at home through these collaborations.”

If you’re wondering where is the support for HomeKit, not to worry as GE has promised that the hub will support it eventually, but as it stands it doesn’t. The hub is priced at $50 for the hub-only, or $65 which includes two “Life” bulbs, or $85 which includes two “Sleep” bulbs.

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