A recent rumor revealed that Apple could be planning an event for the 25th of March where the company is expected to make some announcements, namely the launch of its video streaming service and also its news subscription service. Not much is known about Apple’s streaming service, such as content offered and how it might cost.
However according to Jefferies analyst Tim O’Shea in an investor’s note obtained by Business Insider (via 9to5Mac), O’Shea predicts that the service could cost $15. Previously we had heard that Apple might make its own content free for device owners, so this $15 payment could be for the other subscription services that Apple will be bundling.
O’Shea also seems to think that there are several problems with Apple’s rumored model, namely how the company is spending only a fraction of what Netflix is spending on original content, meaning that out the gate, they will need to heavily rely on third-party content. They also stated that Apple’s plans for a 30% cut might not sit well with studios and networks.
Apple does have the advantage of having a lot of customers already, where their video service could come preinstalled on devices, similar to what they did with Apple Music. However whether or not customers will actually subscribe remains to be seen, but hopefully we’ll have the details soon enough.