Apple TV+ is fairly new to the scene having launched just last year, but according to a report from the Wall Street Journal, it seems to be doing pretty well because in terms of subscribers, Apple TV+ is reported to have more subscribers compared to the likes of Hulu, who has been around for a while, and the recently-launched Disney Plus.
The report claims that Apple TV+ has 33.6 million subscribers, versus Hulu which has 31.8 million and Disney Plus who plays home to about 23.2 million subscribers. That being said, these figures might not necessarily be as impressive as we think. This is because Apple TV+ is being given away for free with any purchase of a new Apple device.
This will be a free subscription for an entire year, after which it will be priced at $4.99 a month. It is unclear how many customers will actually continue to pay and stay subscribed to Apple TV+ once the free year is up, so that will probably be the most crucial bit. However, it’s smart of Apple to lure customers in with a free subscription in hopes of locking them in.
That being said, $4.99 a month is still a lot cheaper compared to other streaming services, plus over the year, we expect that more shows will eventually be added to it, potentially making it more compelling for users.