It has been a very long time since Apple refreshed its set-top box and it was expected that the company will unveil its new set-top box at the Worldwide Developers Conference 2015 later this month. The new Apple TV was believed to be a part of the WWDC 2015 lineup up until last week but now there’s a new report which claims that Apple has decided not to unveil the set-top box at this particular event.
The report comes from The New York Times which cited “people briefed on the device,” it says that Apple has decided not to unveil the new Apple TV at WWDC 2015 because it’s “not ready to be demonstrated.”
It’s said that content has been a major roadblock in getting the set-top box ready for WWDC 2015. Apple was apparently planning to create a channel bundle of live programming which could be accessed through all Apple devices and it wasn’t able to get it ready in time for the event.
Previous reports have suggested that Apple could get it ready by September, around the time it’s due to launch the new iPhones. Perhaps the company has decided that launching the new hardware without the channel bundle doesn’t make sense.
There’s still a lot to look forward to at the Worldwide Developers Conference 2015, make sure you know what to look out for at the event.