If you are fed up with rumors about Apple working on an electric car then the latest statement from CEO Tim Cook isn’t going to make your life easier, Cook has said that the car industry is ripe for “massive change,” though he doesn’t say that Apple will bring that change his statement is enough to leave us guessing what Apple’s intentions are for the future.
Cook was in conversation with Wall Street Journal editor-in-chief Gerard Baker at WSJD Live and he shared his thoughts about the car industry’s future on stage, without confirming or denying if his company has any plans of entering this market.
We’ll see what we do in the future,” he tells Baker, adding “But I do think that industry is at an inflection point for massive change. Not just an evolutionary change.” Cook does clarify that Apple’s short term goal is to bring an iPhone experience in the car, he’s referring to the company’s CarPlay infotainment system that’s gradually being adopted by car manufacturers, some even believe it’s the best choice because apparently it collects less data than Google’s Android Auto.
Over the past few months it has been rumored again and again that Apple is building a team that’s going to work on its first all-electric car, the company has reportedly been aggressively poaching employees, perhaps even causing a startup working on electric high performance bikes to go out of business.