Right now all of Apple’s services are available as separate plans, but if a report from the Financial Times (paywall) is to be believed, it seems that there is a chance that Apple could be looking to bundle a couple of its services together that would be potentially cheaper and make it more appealing than the competition.
The report claims that Apple is mulling the idea of combining its Apple TV Plus subscription and Apple Music subscriptions together. Exactly how much this bundle could cost is unclear, but Apple Music is currently priced at $9.99 a month, while the recently launched Apple TV Plus is priced at $5.
This means that whatever bundle they put together should cost less than $15 if they’re hoping to make it more attractive. The report goes on to claim that Apple is in talks with the big music companies to discuss a pricing formula, suggesting that we might not necessarily see this bundle launch anytime soon.
Some analysts have also suggested that Apple could create several different bundled tiers, where some might include Apple News Plus and Apple Arcade. Take it with a grain of salt for now, but given the stiff competition, there is no doubt that Apple will need a competitive edge if they’re hoping for their services to thrive.