The success of a certain product can spur the success and even creation of other products. Take for example smartphones where before smartphones became so popular, cases for our mobile phones were nowhere near the levels in terms of variety and brands that we are seeing in the market today.Now it seems that thanks to games such as Fortnite and PUBG, the folks at Turtle Beach are enjoying an earnings jump. For those unfamiliar, Turtle Beach is a company that gamers are probably familiar with as a company that puts out gaming headsets. During the company’s recent financials, Turtle Beach CEO Juergen Stark credited games such as Fortnite and PUBG as driving sales of their headsets.
According to Stark, “Our growth continues to be driven by a healthy console gaming headset market and our market share gains. The successes of Fortnite and PlayerUnknown’s Battlegrounds, and their innovative battle royale format, has driven new gamers into the market at significantly higher headset attach rates than we have experienced in the past. In addition, our better-than-expected execution in keeping up with consumer demand for our products allowed us to exceed our expectations.”
Turtle Beach isn’t alone in thinking that these games are good for the gaming industry as EA has also recently stated that they think games like Fortnite are good for the gaming landscape.
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