Last week, Nissan stated that they were open to the idea of working with Apple on the rumored Apple Car. However, it seems that those talks might have actually already ended, or at least that’s what a report from the Financial Times is claiming.
The publication had claimed that both companies had entered brief talks, but apparently due to branding issues where Nissan wasn’t keen on making Apple-branded cars, those talks came swiftly to an end. It also seems that those talks did not progress that much and did not even make it to the senior management level.
That being said, the company seems to refute those claims. In a statement made by a company’s spokeswoman, “We are not in talks with Apple. However, Nissan is always open to exploring collaborations and partnerships to accelerate industry transformation.” It is possible that this could be the use of some skilled word-fu.
Since those talks have allegedly ended, it is true that the company is not in talks with Apple, at least not anymore. What’s interesting is that prior to this, Nissan was said to be a potential frontrunner to be the one to help Apple make their cars, but it looks like that will no longer be happening. However, there are still plenty of other carmakers so we imagine that Apple should be able to find someone.